Holidaze

For years now, people have complained about Christmas showing up in October. That’s never bothered me, probably because I love Christmas, but this year I’ve noticed something I’m sure was not the ordinary until now.

There used to be space between holidays. Sometime after school started, harvest froufrou would kick off Thanksgiving (breathe), then Hallowe’en (not an “official” holiday but you’ll see my point) would be proclaimed (breathe), then Remembrance Day (breathe), then Christmas would get into gear, followed (followed, mind you) too soon by Boxing Day and New Year’s, after which we’d get a few weeks off before being confronted with Valentine’s Day in early February. Retailers gave consumers a break between reasons to consume, but that no longer happens.

Hallowe’en candy is in stores just after school starts. Thanksgiving is celebrated with little to no preamble, probably since it’s counter-intuitive to promote acquiring more stuff at a time when we’re meant to be grateful for what we have. Poppies are on lapels before Hallowe’en – no discredit there, as November 11 is hardly a goldmine for the veterans – but this year I saw my first Christmas commercial mere hours before the first trick-or-treaters emerged on October 31. Geez. That blew my mind. I mean, I try to restrain my Yuletide spirit until November 11, and I believe the rest of the world should do the same thing.

What’s that, Ru? The rest of the world should wait until the veterans have been remembered before we launch into the annual consumer frenzy like good little lab rats? And where were you on the first weekend in November, hmmmmmm?

Okay, okay. I confess—I was at Canadian Tire, topping up on twinkle lights and stopping at Starbucks for a steamed eggnog. Sue me. I have lately been so overwhelmed by the bad news and negativity in the world that I was desperate for something to make me happy. Well, Christmas makes me happy. The lights, the food, the music, the convivial cheer that seems more prevalent among strangers—in the face of death and destruction and people behaving badly, I’m all for indulging in a little premature holiday spirit.

I digress. Sort of. As Dr Seuss pointed out, and contrary to what the big eastern syndicate would have us believe, Christmas doesn’t come from a store. And it doesn’t matter anyway, when I know what’s coming on December 24: the first Boxing Day sale ads, mixed in with New Year’s sale ads, bleeding into Valentine’s Day diamond commercials in January, blurred by Easter treat blurbs in February, Mother’s Day flower adverts in April and so on and so on ...

Believe me, I’m into the holidays this year, and because I’m into them, I want to slow down and enjoy them—even the commercials (the celebratory food and drink ones, not the appalling Black Friday ones)—before the marketing moguls snatch the Yuletide season from my grasp.

Merry Christmas in advance!